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Animoca Brands, Brinc to boost P2E ecosystem with $30M Guild Program

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by Kurt Ebenzer
15 February 2022
Animoca Brands, Brinc to boost P2E ecosystem with $30M Guild Program

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Hong Kong-based VC firm Animoca Brands announced Monday that it has partnered with global venture accelerator Brinc to launch a ‘Guild Accelerator Program’ to encourage growth in the play-to-earn ecosystem.

With a combined investment of $30 million, the two companies will offer up to $500,000 for each early-stage guild chosen over the course of two years. Animoca Brands entrepreneur-in-residence Richard Robinson will lead the project.

Moreover, guilds that offer commitments to sustainability will be given top priority, including projects that “support and give back to player/scholar communities, place emphasis on energy-efficient proof-of-stake protocols and side chains, and have lower overall physical footprints.”

Apart from offering early-stage funding, the program will help the startups in several other ways, such as access to world-class mentors, helping in the expansion of user base and assets, and setting up management and operational systems.

“Web3-enabled guilds provide an on-ramp for the future of earning in a way that Web2 and traditional industries never could,” Manav Gupta, founder and CEO of Brinc, said in the announcement, adding:

“Guilds can help transform education, skill development, agriculture, R&D and almost any industry where access to tools and assets historically prevented anyone with time to innovate, up-skill and thus earn a living. We’re excited to meet founding teams that challenge the way we think about the applications and impact of guilds across all industries.”

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Kurt Ebenzer

Kurt Ebenzer

Kurt is an experienced writer with vast experience in documentation and interpretive math. His path to crypto journalism starts with Ourbitcoinnews and he hopes to shine new light in the noisy crypto media space.

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