Barcelona announced on Thursday (13) that it has closed a partnership with Chiliz, a blockchain company focused on fan engagement, that will create the token BAR, the club's cryptocurrency.
According to the statement, Barcelona saw on the Chiliz platform a chance to increase interaction with fans around the world: “A new global alliance”, says the note, detailing:
"This new alliance reinforces Barcelona FC's commitment to seek new channels and digital formats to connect and generate engagement with its global audience."
According to the text, the agreement is part of a new digital and commercial strategy and that through the token, fans will be able to interact with the club and receive rewards by participating in polls and other experiences.
Josep Pont, board member of Barcelona, said the following:
“We are proud to welcome Socios.com into the‘ Barça ’family as a new global partner. This agreement will give us the chance to establish innovative marketing actions with a clear focus on the digital world and thus bring the club closer to our fans around the world ”.
Barcelona token at R $ 10
The ‘Barça Fan Token’ will be offered in the second quarter of 2020. According to the statement, 40 million BARs will be made available, which will cost € 2 each (about R $ 10).
However, the BAR can only be purchased through Chiliz's native token, CHZ.
According to data in Coinmarketcap, the Chiliz token occupies the 80th position with a market value of US $ 78.6 million. At the end of the story, each CHZ was R $ 0.075 (US $ 0.017).
Barcelona, Chiliz and other clubs
Lionel Messi's club has one of the biggest fans in the world, as well as being one of the most valuable. According to Forbes, last year Barcelona was valued at $ 4 billion, ranking in the top 5 of the richest clubs on the planet.
The current position of the club was reiterated by Alexandre Drefyus, CEO and founder of Chiliz and Socios, who commented:
“With more than 300 million worldwide, Barça fans involve countries and cultures. The club is undoubtedly the best known and supported on the planet. We can't wait to see your fans start to influence the club's decisions ”.
According to information on the website, in addition to Barcelona, Chiliz also has a partnership with Juventus, from Italy, and with Neymar's club, Paris Saint-Germain, from France, among others
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