Bitget, a Singapore-based cryptocurrency derivatives exchange, announced on Tuesday that it has signed a sponsorship agreement with popular Football Club Juventus.
The news was revealed via a press release on the FC’s official website. Juventus is a professional Italian Football Club that competes in Serie A, the top tier of the Italian football league system.
The Football Club is known in Serie A as one of the most powerful clubs alongside AC Milan and Inter.
Bitget is the first-ever sleeve partner of Juventus FC as well as its official cryptocurrency exchange partner.
A new black and white jersey with the Bitget logo will appear in a match against Torino FC in Serie A scheduled for October 2nd.
Founded in 2018, Bitget is headquartered in Singapore with over 1.6 million users in 48 countries including the UK, France, South Korea, Japan, and Russia. Registration for the competition will start from October 10.
The exchange is planning to hold “King’s Cup Global Invitational (KCGI)”, a trading competition with a maximum prize pool of 100 BTC, for the first time.
James Lee, the Global Strategy Officer of Bitget, remarked on the new deal:
“Bitget has been looking for outstanding partners from the sports world and game community. Juventus has been fighting hard in the past century, demonstrating the fair, competitive spirit that is expected in sports.
Sharing the same spirit and upholding the mission of Better Trading Better Life, Bitget is committed to providing liberal, ultimate, and fair trading for cryptocurrency services to users worldwide. The partnership will help Bitget better enhance our international reputation.”
Giorgio Ricci, Chief Revenue Officer of Juventus, added:
“We will work together globally and support the Partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.”