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Brazilian bitcoin broker joins the "Don't fire" movement


(Photo: Shutterstock)

Coinext, a Brazilian cryptocurrency brokerage based in Belo Horizonte (MG), adhered to the manifesto 'Não Demita'. The action, created by the Ânima Educação group, aims to list the companies that commit to not resigning until the end of May, given the crisis caused by the new coronavirus.

Described as “a summons from entrepreneur to entrepreneur”, the purpose of ‘Don't Demite’ is to get companies to declare publicly and formally that they’re going to maintain their current status in the period.

According to the Coinext advisory, the idea of ​​participating in the manifest was from the broker's CEO, José Artur Ribeiro, who assumed the commitment of maintaining his team of 16 employees, all of whom are now in the home office.

According to a note sent to Bitcoin Portal, Ribeiro is in line with the ‘Don't Demite’ proposal, which is “give back to society what it provides you, starting with the people who dedicate their lives, every day”.

He believes that the more companies that adhere to the proposal, the faster the resumption of growth will also be when the crisis is over.

“It is a way of showing our commitment to the people who build Coinext every day. Taking care of people is the most important thing right now, ”said the director.

According to information on the Não Demita website, hundreds of companies have already joined the movement. At least 40 of them are creators of the action, the giants Microsoft and PwC, for example.

Likewise, several banks participate. Santander, Bradesco and Itaú Unibanco are some of them. Retail companies too. One example is Grupo Pão de Açúcar.

Broker at Não Demita

By adhering to the manifesto, all of these companies launch a single perspective, which is to endure the crisis while the State fights the pandemic. The motto of the action is “Entrepreneurs, don't fire! This crisis has a date to end ”.

“Our team has been in the home office since 03/16/2020. It's working fine. Our perspective is to return to the office only after the health authorities understand that the spread of the virus is under control, ”commented Ribeiro.

At the head of Não Demita is businessman Daniel Castanho, chairman of the board and one of the founders of the Ânima Educação group. The organization has more than 100,000 students across the country.

According to a comment to G1, companies and government officials that adopt a “petty” thinking during the crisis will cease to exist in the near future, in the post-pandemic world of the coronavirus.

As Castanho said regarding isolation, unfortunately there will be an economic impact, but what companies can do at this point is not to fire.

"We need to understand that we are part of a large ecosystem," he concluded.

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