Calbee announced on April 12 that it will start the “NFT Chips Campaign” jointly developed with Hakuhodo and CryptoGames as a new experience program for its smartphone app “Calbee Ruby Program”.
In July 2022, Calbee has been conducting new fan communication using digital technology, such as implementing efforts to distribute NFTs on the agricultural experience game “Astar Farm”.
In this campaign, after downloading the app, you can register an account for the NFT management service “wappa”, and if you shoot and register any of the target products in the specified way, you can receive “Potato NFT”. This potato NFT grows each time you scan an empty package of the target product, and if you scan it 5 times, you can get a character from the fictional world “Jagaverse”.
The target product is the company’s potato chips (Usushio flavor / Consomme punch / Norishio), and NFT distribution will end as soon as the upper limit is reached.
｜Text and editing: coindesk JAPAN editorial department
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