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Chiliz-operated blockchain company Socios forms marketing partnership with NHL team


Blockchain company expands into the US, a blockchain solution provider in the sports and entertainment space, has signed a marketing partnership agreement with the National Hockey League (NHL) team New Jersey Devils.

The deal is a marketing partnership and is not intended to adopt’s blockchain technology or issue tokens for fans. The contract says that the logo will be displayed when the New Jersey Devils game is broadcast on a network called “MSG Networks.” provides solutions for companies in the sports and entertainment industry to engage and monetize their globally scattered fans. It is a company that utilizes digital technologies such as blockchain with the goal of connecting fans in the sports ecosystem.

So far, he has partnered with 25 sports organizations such as Manchester City FC, FC Barcelona and AC Milan, a well-known European soccer team, and UFC, a mixed martial arts organization. FC Barcelona’s fan token “BAR”, which sold out less than two hours after its launch last year, also attracted attention as it traded on the platform.

Relation: Soccer team “FC Barcelona” fan token sold out in 2 hours

Future plan

This time around, it just signed a marketing partnership agreement, but announced in March this year that it would open a regional headquarters in New York. The company plans to invest at least $ 50 million to partner with five professional sports leagues in the United States. New Jersey Devils is the first to partner with a professional sports team in the United States.

“The team at FC Barcelona and others has benefited from joining our network. Our technology is also in the United States,” said Alexandre Dreyfus, CEO of and its operator Chiliz. We could support sports organizations as well. “

“We are currently working to partner with a wide range of sports teams. In 2021, we would like to increase our presence in the United States and expand our business globally,” he said.


Author: K. Kobayashi
Reference: Chiliz

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