Men’s sneakers with NFT
Luxury fashion brand Dior announced on June 30 that it will launch a new line of men’s shoes that come with NFTs (Non-Fungible Tokens).
Introducing ‘B33’ sneakers by Kim Jones, from the #DiorMenFall 2023 collection. Each pair is equipped with an encrypted key granting access to a secure platform and exclusive services. Sign up to be the first to shop them online from July 6.
—Dior (@Dior) June 29, 2023
As part of the new Fall/Winter 2023 collection, the “B33 Sneaker Limited Edition” will be released. The series will be linked to NFTs minted on the Ethereum (ETH) blockchain as a “digital twin” function.
According to the official website, “Digital twin is a technology that reproduces digital copies of various things and things in real space in cyberspace”, and it is also expected to be used in the metaverse (virtual space). there may be.
Each shoe costs around ¥200,000 ($1,350) and each comes with a cryptographic key that grants access to the platform and exclusive services. The first model is limited to 470 pairs with a serial number. Available online from July 6th.
The B33 sneaker was designed by Dior’s artistic director, Kim Jones, as part of the Fall/Winter 2023 men’s collection.
A tennis shoe reimagined in a modern silhouette, featuring mohair fabric.
What are NFTs?
Abbreviation for “Non-Fungible Token”, a digital token that cannot be replaced and has a unique value. In addition to being used for exchanging “digital items” in blockchain games, it is also an epoch-making way for rights holders (creators) in the “secondary distribution market”, which was difficult to achieve with second-hand sales, as well as proof of ownership of high-priced art works. It is also attracting attention as a means of reduction.
Subsequent shoes with NFC chips
Following the first batch of “B33”, Dior plans to release six more styles of “B33” in the price range of about 140,000 to 160,000 yen ($1,000 to $1,100). However, these subsequent shoes will not come with NFTs.
Although NFT is not included, the subsequent shoes come with an NFC chip on the sole of the right foot. An NFC chip enables short-range wireless communication between two devices.
As with the first model, users will now have access to encryption keys leading to online platforms.
Dior’s platform provides each shoe owner with a digital certificate. A number of other unique services are also expected to be offered, but Dior has yet to reveal details.
Louis Vuitton also releases NFT
Dior’s parent company is LVMH (Moët Hennessy Louis Vuitton), and in addition to Dior, its affiliated brand “Louis Vuitton” is also working on NFT.
Louis Vuitton released an NFT called “Treasure Trunk” on June 16th, with the motif of the brand’s trunk. Limited to 201 pieces, the sale is only accessible to select customers.
VIA Treasure Trunk. #LouisVuitton invites selected voyagers to take part in the sale of the VIA Treasure Trunks on Friday, June 16th, with a limited availability of 201 collectibles.#LouisVuittonVIA pic.twitter.com/AGpMQ9n7sL
—Louis Vuitton (@LouisVuitton) June 13, 2023
Each NFT costs around ¥6.15 million (€39,000) and comes with a physical bespoke Louis Vuitton trunk.
This NFT cannot be secondarily traded or transferred between individuals. Only original owners have access to exclusive customizable products, early releases of new products, bespoke products, and more.
Louis Vuitton has launched a series of digital projects called ‘VIA’ and the release of ‘Treasure Trunk’ is the first stage of this.