Formula 1 (F1) ticketing company Platinum Group will introduce NFT (Non-Fungible Token) race tickets from this weekend’s Monaco Grand Prix.
Platinum Group has partnered with blockchain infrastructure company Elemint and Web3 agency Bary to help create and sell NFT tickets.
According to a press release, the tickets will be minted on Ethereum sidechain Polygon. As well as providing access to races, NFTs will continue to provide utilities to holders post-race, such as hospitality perks and discounts on future races, to encourage collectors to remain loyal to the brand.
Bary co-founder Elie Zerbib told CoinDesk that NFT tickets offer buyers transparency, traceability, seamless digital ticketing, personalization and engagement. But for a sport that draws fans from all over the world, easy onboarding is essential.
“By providing a completely seamless experience on the main site, users can purchase NFT tickets without any knowledge of Web3,” Zerbib said. “We want users to understand the benefits that come with this new type of ticket and set off on a journey that will change their F1 experience.”
Elemint CEO Jacques-Henri Eyraud said in a press release that the use of blockchain technology for event tickets extends well beyond F1 and into the larger world of sports and entertainment. says to go.
“Web3’s technology allows us to design ticketing solutions that are safer and adapted to the specifics of each event, resulting in a more personalized and enjoyable experience for fans of all types of sporting events,” said Eiroh. would,” he added.
At the Monaco Grand Prix, certain NFT holders may be offered tickets to the event’s most exclusive party, Zerbib said.
Over the past two years, multiple cryptocurrency companies have entered F1 for sponsorship deals, boosted by global brands’ ability to give the emerging industry exposure. In June 2021, cryptocurrency exchange Crypto.com partnered with F1 to display the company’s brand on the circuit for the remainder of the season. In March 2023, cryptocurrency broker Kraken signed a sponsorship deal with Williams Racing.
｜Translation: coindesk JAPAN
｜Editing: Toshihiko Inoue
| Image: F1 Monaco Grand Prix (Shutterstock)
｜Original: F1 Ticket Provider Platinum Group Introduces NFT Tickets for Global Racing Event