FTX.US, the US arm of popular crypto exchange FTX, is establishing its own gaming unit in an attempt to lure more gaming companies into the crypto and NFT space, Bloomberg was the first to report Monday. FTX has already started hiring a fully remote team for its gaming unit, dubbed FTX Gaming.
According to the report, the new gaming unit will be offered under a “crypto-as-a-service” platform where gaming companies can launch tokens and offer support for NFTs. The latest initiative came three months after the company launched a $100 million gaming fund in partnership with Solana Ventures.
“We are launching FTX Gaming because we see games as an exciting use case for crypto. There are two billion plus gamers in the world who have played with and collected digital items, and can now also own them,” an FTX spokesperson told Bloomberg in an email.
FTX’s recent push in the gaming industry came despite a widespread aversion of NFTs and crypto-assets amongst gamers. Critics have claimed that an intermingle of the crypto industry with the gaming ecosystem will result in the space becoming more incentive-focused instead of an immersive entertainment experience.
Popular gaming publisher Ubisoft received criticism after announcing its partnership with Tezos blockchain after announcing plans to launch Ubisoft Quartz, an NFT platform that integrates NFTs to its game Ghost Recon Breakpoint.