FTX.US, the US subsidiary of crypto derivatives exchange FTX, has struck a multi-year agreement with sports management company Monumental Sports Entertainment (MSE). With this partnership, FTX became MSE’s official crypto exchange and NFT partner.
MSE is the parent company of the four Washington, D.C.-based professional sports teams, NHL Washington Capitals, NBA Wizards, WNBA Mystics, and baseball team Capital City Go-Go 4. Announcing the move on Monday, MSE said in its press release that FTX will have some exclusive rights, such as future NFT drops, on the company’s affiliated sports teams.
In addition to exclusive rights, FTX will be the presenting partner for MSE’s in-game highlight series, dubbed “Big Block-Chain”. FTX branding will be featured on the premium, concourse, and arena television networks, as part of their marketing strategy. The marketing campaign will also include arena LED takeovers, social media marketing, and in-game announcements.
Jim Van Stone, MSE president of business operations and the firm’s chief commercial officer, noted:
“The integration of blockchain technology with the sports experience has only just begun, and together we are going to advance to an entirely new frontier which will ignite fans beyond what they can even imagine today.”
FTX.US just signed a similar contract with NBA team Golden State Warriors, with MLB players Shohei Ohtani and Stephan Curry appointed as FTX global ambassadors. It recently acquired naming rights for an NBA sports arena ‘Miami Heat’ in a $135-million agreement.
