Google Play announced a major policy change on the 12th. Developers can now incorporate digital assets such as NFTs into their apps and games. Companies that offer buying and selling functions such as NFTs, or functions that can earn NFTs, must make it clear that there is a blockchain-based element in the app.
Google Play group product manager Joseph Mills said this will allow partners to reinvent “traditional games with user-owned content” and “unique NFT rewards (rewards, points, etc.) It is written in the blog that it will be possible to increase “user loyalty” through
Reddit, the U.S. bulletin board service that had a huge success with its Avatar NFT, is one of Google’s partners working with it under the new policy. Reddit’s senior engineering manager Matt Williamson said the updated guidelines are “aimed at creating a level playing field that promotes user trust and responsible use of blockchain technology. There are.”
Emphasizing the importance of user trust, Mills said, “While tokenized assets are intended to build richer, more immersive experiences, the newly added user protection is the development Players must not promote or glorify potential earnings from playing or trading.” This maintains Google Plays’ existing policy of “Real-Money Gambling, Games, and Contests.” This means apps that don’t meet the requirements can’t take advantage of in-game items like “loot boxes” that let users earn NFTs.
Previously, Google’s policy on blockchain-powered apps was a “black box,” with games like “Bitcoin Blast” being banned from the Play Store in 2021 without a clear explanation. It banned cryptocurrency mining apps in 2018, which is followed by new guidelines.
Overall, Google is changing its stance on Web3, allowing decentralized data storage app ArDrive Mobile to be listed in 2022, and a limited NFT game, Axie Infinity: Origins. ” was also permitted. Alongside these moves, Google Cloud also announced in April 2023 an effort to support Web3 startups.
A Google Play spokesperson told CoinDesk that users will be able to get their hands on the new experience towards the end of the summer. The new policy will be fully rolled out later this year.
｜Translation: CoinDesk JAPAN
｜Editing: Takayuki Masuda
| Image: Pixabay
｜Original: Google Play Changes Policy on Tokenized Digital Assets, Allowing NFTs in Apps and Games