Christie’s and NFT auction held
Luxury fashion brand Gucci announced on the 14th that it will release NFTs (non-fungible tokens) in partnership with long-established auction house Christie’s.
In proud partnership with @Christies Incthe House is crafting new conversations on #GucciArtSpaceStay tuned for ‘Future Frequencies: Explorations in Generative Art and Fashion,’ an NFT auction from July 18-25 spotlighting artists exploring unchartered ways of creating.… pic.twitter.com/cKgYw9iJMD
— gucci (@gucci) July 14, 2023
The project is entitled “Future Frequency, Explorations in Generative Art and Fashion”.
Christie’s said that working with Gucci will start a conversation around generative art and how it can be applied to tomorrow’s fashion.
The collection consists of 21 artworks. Using generation technology such as artificial intelligence, Gucci’s textiles and “Bamboo Handle”, a bag with a bamboo-shaped handle, which was first created in 1947, are works with Gucci’s design as a motif. .
In addition to the digital artwork, the product also comes with a 3D file. Buyers can 3D print it, display it in the metaverse, or customize it for their avatar.
It also comes with a 46-meter physical roll of fabric printed and embroidered with digital art patterns.
The sale will take place on Christie’s 3.0, an on-chain auction platform for digital art provided by Christie’s. Artworks from this collection will also be exhibited at Gucci Art Space, Gucci’s online gallery.
What are NFTs?
An abbreviation for “Non-Fungible Token”, a digital token that cannot be replaced and has a unique value. In addition to being used for exchanging “digital items” in blockchain games, it is also an epoch-making way for rights holders (creators) in the “secondary distribution market”, which was difficult to achieve with second-hand sales, as well as proof of ownership of high-priced art works. It is also attracting attention as a means of reduction.
Sebastian Sanchez, Head of Digital Art Sales at Christie’s, commented:
Participating artists are heavily inspired by designs and productions across clothing, textiles and the fashion industry.
The project also aims to challenge preconceived notions about technology. For example, “thinking about ways to use algorithms and data to enhance human creativity across a range of disciplines.”
Featured artists in this auction include Claire Silver, Emi Kusano, Emily See, Zach Lieberman, William Mayan, Iskra Velichkova, Nicholas Sassoon and digital fashion house DRAUP collaboration etc. are listed.
For example, “Shinjitai” by Claire Silver and Emi Kusano draws on advanced mathematics and the aesthetics of ancient paintings and tapestries.
Emi Kusano is a Japanese artist. An NFT project called “Zombie Zoo Keeper,” which her son in elementary school started as a free research project during the summer vacation, caught the attention of musician Young Skeeter and was traded at a high price. It also attracted a lot of attention.
— Zombie Zoo.eth(🧟♂️,🧟) (@ZombieZooArt) March 27, 2023
Gucci is accelerating its efforts in the world of Web3 and the Metaverse, such as partnering with Yuga Labs, the development studio of the popular NFT “Bored Ape Yacht Club (BAYC)”.
connection: Gucci signs multi-year partnership with YugaLabs