Unless you’ve been living under a rock, you will have noticed a sudden and significant surge in the number of online casinos that accept Bitcoin. A few years ago, the only casinos that accepted Bitcoin were small, overlooked sites that used proprietary software or games provided by developers no one has heard of. Today, some of the industry’s biggest brands have jumped on the bandwagon and there are many more Bitcoin choices and better features in the casino world than ever before.
But what is this software, what features does it offer to casino clients, and how can it benefit players?
Why the Sudden Surge?
To understand where this surge comes from, you need to know how the online casino industry works.
Many players assume that casinos are run independently and that adding a developer, game or payment method is a simple case of tweaking the software and signing a license agreement. However, it’s a little more complicated than that.
Online casinos work with turn-key software that provides them with everything they need. A casino that offers 20 payment methods and 1,000 games, hasn’t spoken with all those developers and added all those providers. Instead, they’ve signed an agreement with a casino aggregate provider, which then provides them with all the games and payment methods they need.
Sometimes, casinos will work with multiple providers, such as a provider of games and payment methods, but most of the time, these features are offered by a single, turn-key provider.
It means that an online casino can focus on the graphics, marketing, and branding, and leave all the other stuff to the specialists. In some cases, they will even outsource customer support. Most casinos aren’t even responsible for acquiring their own licenses!
So, what does this have to do with Bitcoin casinos, we hear you ask? Well, the onus is on the aggregate software providers to offer the best new payment methods and work with the best new games. As soon as there is a sudden demand for a new type of payment method, the aggregate software providers will add it to their list and from there, casinos can choose to integrate it.
New Bitcoin Software
Not only is Bitcoin is being offered to many existing turn-key operators, but there has also been an increase in Bitcoin-only turnkey software, such as the solution provided by SoftGamings. These players give casinos a complete spectrum of features and benefits related to Bitcoin gambling, allowing them to make a purchase, acquire a license, and then integrate everything seamlessly.
This Bitcoin casino software is backed by the biggest brands in the industry, which means it has received a huge investment of time and money to make sure that every aspect, from the mobile compatibility to the speed of transfers, is safe, secure, and exactly what modern online gamblers are looking for.
And unlike Bitcoin casinos of old, these new programs allow for features such as:
- Multicurrency: You’re not limited to playing in BTC or mBTC and can transfer your money to dozens of different currencies, including USD, GBP, and EUR.
- Multi-Language: To cater to the increased reach of Bitcoin casinos, this software allows players to choose from an array of languages, ranging from English and Spanish to Chinese, Japanese, Greek, and more.
- Digital Currencies: Bitcoin is the biggest and best-known digital currency, but it’s far from being the only one. It is closely followed by Ethereum, Litecoin, Dogecoin, Ripple, and dozens of other cryptocurrencies, many of which are accepted on this new software.
- Bonuses: Bitcoin casinos that use this software are packed with Welcome Bonuses and Loyalty Bonuses, giving players all the incentive they need to stick around and keep those digital deposits flowing.
- Games: The best iGaming developers are all available on this new software, including player favorites like NetEnt and Betsoft, which means casino clients don’t need to resort to lesser-known creators.
Tapping an Untapped Market
New cryptocurrency casino software provides players with everything they are looking for in an online casino. It’s easy to dismiss it as just giving players another payment method to choose from and potentially increasing accessibility. This would certainly be the case elsewhere, such as in the retail sector. If a customer has an Amex card and learns that it’s not accepted, they’ll just try a Mastercard or Visa. They’ll be slightly frustrated, but ultimately the seller will complete the sale and make the money.
But if a Bitcoin gambler, that loves playing poker, for example, discovers that a casino doesn’t accept Bitcoin, they’ll just take their business elsewhere. This is true for most payment methods in an online casino but it’s especially true where cryptocurrencies are concerned as they have a diehard following.
There is a growing base of players looking solely for cryptocurrency casinos and if they find one that offers them what they need, they’re more likely to remain loyal than the average consumer.
In other words, there has never been a better time to embrace this new payment method.