Nike’s Web3 platform ‘.SWOOSH’ has partnered with popular online game ‘Fortnite’ to launch ‘Airphoria’, a new virtual experience that rewards players with digital sneakers. With over 240 million users logged into Fortnite in the last 30 days, .SWOOSH will see a huge number of users.
Airphoria was built in collaboration with Nike, Fortnite publisher Epic Games, and Beyond Creative, which creates branded games within Fortnite, and is playable until June 27th. All players who play Airphoria for 10 minutes or more will receive a digital sneaker “Air Max 1 ’86 Back Bling”.
“The partnership between Nike and Epic Games, the Airphoria offering, is one of many upcoming collaborations that will allow players to choose to connect their online presences through various ecosystems. New graphics, islands, account linkages and more are part of a larger effort to bring Nike’s Air Max brand into the world of Fortnite.” It’s not an integration of NFTs or marketplaces,” an Epic Games spokesperson told CoinDesk.
Nike has already collaborated with Fortnite on several digital items available in the Fortnite Item Shop.
Players are encouraged to link their Epic Games and .SWOOSH accounts for first access to the upcoming .SWOOSH Air Max virtual collection, as well as Fortnite skins and Nike virtual It is said that there are merits such as interoperability of goods etc.
Enter the world of Airphoria: A first-of-its-kind Air Max-themed Fortnite experience. Open now through 6/27. pic.twitter.com/4UjiG8ZUET
— .SWOOSH (@dotSWOOSH) June 20, 2023
.SWOOSH announced its first NFT sneaker collection “Our Force 1 (OF1)” in late May. Sales exceeded $1 million (approximately 140 million yen) despite the postponement of the launch date and technical troubles.
Nike is keen on partnering with game companies. In early June, the company announced a partnership with EA Sports, the sports game brand of game giant Electronic Arts.
｜Translation: coindesk JAPAN
｜Editing: Takayuki Masuda
| Image: Airphoria (Fortnite)
｜ Original: Nike Brings .SWOOSH to Fortnite’s 240M Users With ‘Airphoria’ Virtual Experience