Partnership between ENS and GoDaddy
On the 5th, decentralized domain name protocol Ethereum Name Service (ENS) announced a partnership with GoDaddy, the leading Internet domain name provider. *6Sense research, 37.76%
ENS is a decentralized domain name system that provides human-readable names for Web3 wallet addresses. Our integration with GoDaddy allows users to seamlessly connect .eth domains with traditional URLs. GoDaddy customers will be able to enjoy this feature at no additional cost.
DNS is a system that converts readable domain names into numerical IP addresses. ENS applies this concept to blockchain, converting complex wallet addresses into concise names. Together, domain owners can now enjoy the reliability and security of GoDaddy in combination with ENS wallet addresses.
Domain names are important tools that facilitate online identity and access, but in the Web3 industry, the difficulty of handling crypto asset (virtual currency) wallet addresses, which consist of long and complex strings, has become an issue. Ta.
To remove barriers to migrating domain names to ENS, ENS has introduced a new smart contract that enables ENS domain name resolution with DNS top-level domains. This allows users to link (reference) DNS records without worrying about costs.
ENS founder Nick Johnson positions ENS as a public good comparable to DNS, and says the partnership will combine the ease of use of DNS with the potential of blockchain to streamline interactions with web domains. Ta.
GoDaddy’s new feature allows customers to easily integrate their domains with ENS-compatible crypto wallets such as Coinbase Wallet, MetaMask, Rainbow, and Uniswap Wallet, making it easier to send and receive crypto assets within the blockchain ecosystem.
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Plans to expand beyond Ethereum
This partnership aims to bridge the gap between blockchain and traditional internet infrastructure, and ENS and GoDaddy have a long-term goal of extending this integration to blockchains other than Ethereum.
Paul Nix, GoDaddy’s president of domains, described the partnership as a “fusion of domain names and blockchain technology,” highlighting it as a major step forward for both Web2 and Web3.
Founded by Nick Johnson in 2017 with a grant from the Ethereum Foundation, ENS has grown rapidly, registering over 2 million names on-chain and 4 million off-chain, a neutral Recognized as a naming protocol. A new smart contract introduced by ENS will ease the migration of domain names to ENS and give users more control over their decentralized identities.
In September 2022, Coincheck NFT began handling ENS (Ethereum Name Service).
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