Web3 specialized marketing tool
Social Marketing Co., Ltd. announced on the 1st that it has started providing a marketing SaaS tool “Soshama” for Web3 (distributed web) companies.
This new service is a Web3 operator that handles crypto assets (virtual currencies) and NFTs (non-fungible tokens). It was born in response to increasing marketing needs.
“Soshama” makes it possible to provide marketing strategies that take advantage of the characteristics of the Web3 business. Its functions include follow/retweet campaigns on Twitter, instant win campaigns where results can be seen instantly on SNS, and Soshama’s unique point-based hashtag campaigns.
These features help maximize the power of the community and create new trends. It also enables continuous comparison of campaign performance through quantitative data analysis.
This will allow us to maximize the power of the community and create trends. Quantitative data analysis also makes it possible to continuously compare the effectiveness of campaigns.
According to Kazuaki Aihara, CEO of Social Marketing Co., Ltd., Soshama addresses the problem of Web3-related companies that “marketing is difficult even if there is a good product.” “Soshama started when I wanted to design a ‘Tweet to Earn’ where anyone can easily participate just by tweeting, receive campaign rewards such as NFTs and tokens, and be rewarded according to the results of their efforts.” says he.
Soshama plans to support the chat service Discord and the virtual currency wallet Metamask in July 2011. After that, we plan to gradually develop support for major social media such as TikTok and Instagram. Through this, non-Web3 companies have indicated their intention to provide an environment in which it is easy to promote community marketing.
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Soshama case study
In the recent marketing market, the importance of “nano-influencers”, who have strong trust and support from specific user groups on Twitter, Discord, etc., is increasing rather than large-scale influencers. Soshama is designed to efficiently approach these targets.
An example of Soshama being tested is a campaign sponsored by the Web3 gaming guild “GuildQB”. This is the “#KISARAGI” campaign to commemorate the launch of the NFT “Kisaragi -KISARAGI-“, which is operated by Social Finance Limited and features eye-catching graphics. On the first day, it entered the Twitter trend and attracted attention.
Aihara said that this pilot test not only improved engagement on Twitter and increased brand recognition, but also had a significant impact on acquiring new users and using the service.
The energy gathered in closed communities such as Discord is visualized on public Twitter, creating a cycle in which further energy is explosively generated. In fact, #KISARAGI, #Elf Forest, #PLT Listing, #TsubasaRivals, and other trending trends have continued to receive more responses than expected.
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What is Web3
The current centralized web is defined as Web 2.0, and refers to an attempt to realize a non-centralized network using blockchain. A typical feature is the use case of decentralized networks such as blockchain, such as access to dApps using virtual currency wallets.