Melbourne Sachin Tendulkar has filed a case against Spartan, an Australian company having equipment related to sport. The allegation is that the company used Sachin’s name and picture to promote its products. Sachin has demanded a royalty of $ 2 million (about Rs 14 crore) from Spartan for this.
News Agency Reuters claimed that an agreement was reached between Sachin and Spartan in 2016. Under this, the company had to pay a million dollars (about 7 million rupees) to the company after using Sachin’s photograph and logo on his products for one year. Under this deal, Spartan could also use ‘Sachin Bai Spartan’ tagline.
Sachin also went on promotional events in London and Mumbai to promote Spartan’s products. However, till September 2018, Spartans did not pay them once. After this, Tendulkar demanded payment from the company. Even after no reply came, Sachin ended the agreement and asked the company not to use the symbol associated with it, but Spartan continued to use Sachin’s name-photographs.
In this case, the agency has asked the Chief Operating Officer (COO) of Spartan in this matter. However, they have not responded yet. Gilbert and Tobin, a law firm looking into Sachin’s case, has also refused to speak in this matter.