On February 22nd, Securitize Japan, which provides a security token (ST)/digital securities issuance and lifecycle management platform, collaborated with Mizuho Research & Technologies and NTT DATA to create a “digital Engagement Platform” has been built.
In the past, when issuing financial products such as public and corporate bonds, investor information was managed by securities companies.
By using a digital engagement platform, it is possible to provide issuers with investor information that was difficult to grasp in the past, enabling direct marketing to investors, benefits, and awarding of points. .
Securitize has been collaborating with NTT DATA to realize the ST platform for the Japanese market. This initiative is part of that effort.
Hideshi Kobayashi, Country Head of Securitize Japan, said, “We are delighted to have the opportunity to contribute to the development of Japanese finance together with Mizuho FG, a major Japanese financial institution.”
｜Text and editing: coindesk JAPAN editorial department
｜ Top image: From the release