Mizuno enters Web3
Mizuno Co., Ltd., a comprehensive sporting goods manufacturer, announced on the 24th the sales plan for the original NFT collection “MIZUNO NFT COLLECTION”. The release of NFT will be Mizuno’s first initiative.
Mizuno connects athletes and artists
Bringing interest to a wide range of people with a new approach to sports
Athletes and their gear are documented for years to come
I hope that people all over the world will continue to cherish it.
— MIZUNO JP (Mizuno Corporation) (@mizunojp) February 24, 2023
“MIZUNO NFT COLLECTION” connects sports, athletes, artists, and gear, attracting the interest of a wide range of people with a new approach to sports, athletes and sports gear will continue to be recorded without fading, and will be used by people around the world. The NFT collection was created with the theme of “continuing to be cherished by people”.
OpenSea, a major NFT sales site, will start auction sales from 11:00 on February 24 (Japan time). The auction period will be from 11:00 on February 24th to 24:00 on March 31st (Japan time), and we plan to accept purchases with crypto assets (virtual currency) Ethereum (ETH).
As a purchase method, you can access the NFT sales site OpenSea from Mizuno’s HP special site in each country and participate in the auction.
What are NFTs?
Abbreviation for “Non-Fungible Token”, a digital token that cannot be replaced and has a unique value. By managing and trading on the blockchain, information such as digital content creators, owners, and transaction history is saved. A unique ID proves that it is unique.
MIZUNO NFT COLLECTION
Mizuno’s NFT collection consists of a total of 19 items in the following three categories. In addition, in ② NFT, the right to receive the actual shoes of the desired size “only one pair in the world” is attached.
① Judo: “MIZUNO JUDO ALL JAPAN”: 3 types x 1 each
Digital art created by artist Ryokke Draw, who is famous for drawing strong and distinctive figures of top athletes in cooperation with the All Japan Judo Federation, about judo, a traditional Japanese sport.
A freelance illustrator who specializes in martial arts illustrations. He has worked on various artworks such as social media graphics for a US sports channel.
② Running: “MIZUNO WAVE REBELLION PRO”: 7 colors x 1 each
Digital art of the WAVE REBELLION PRO, a running shoe with a unique new shape inspired by the shape of short-distance track and field spikes, which went on sale globally in January 2023.
③ Football: “MIZUNO α”: 3 colors x 3 points each
Digital art of “MIZUNO α,” a global strategic model of lightweight artificial leather soccer shoes specialized for hard work and sprints, which went on sale globally in November 2022.
Mizuno’s advance into Web3 was realized with the support of Ginco Co., Ltd., a Web3 (distributed web) development company. Ginco provides end-to-end support from the planning/requirements definition stage to development for companies entering Web3.
Entering 2023, the Web3 business of major domestic companies and efforts to support them are increasing. On February 17, it was revealed that Sony Network Communications Co., Ltd. has partnered with Startale Labs, the new company of Sota Watanabe, founder of the Japanese public blockchain Astar Network, to hold an incubation program for Web3 startups. .
connection:Startale Labs and Sony Network Communications to co-host Web3 Entrepreneurship Support Project
On February 6, Fujitsu, a major IT company, announced the “Fujitsu Web3 Acceleration Platform,” a platform for planning and testing Web3 services.
connection:Fujitsu to provide “acceleration platform” Motivated to develop Web3 business