The UFC closed a partnership with the blockchain startup Dapper Labs, creator of CryptoKitties, to launch a game with digital versions of the franchise's fighters, according to Fortune publication. The ‘Ultimate Fighting Championship’ is the largest mixed martial arts (MMA) organization in the world.
Partner Dapper Labs, a company focused on blockchain-based games, stood out with the creation of CryptoKitties in 2017. The kitten collecting game through Ethereum (ETH) then became one of the most popular platforms in the world in the 'modality' virtual pet '.
"Today we are proud to announce our latest partnership: an agreement with the UFC to create digital assets based on cryptography and a blockchain game for fans of mixed martial arts worldwide," wrote the company.
According to Fortune, Dapper Labs CEO Roham Gharegozlou said the UFC's biggest goal is to focus on the interaction between fighters and fans.
To this end, Dapper Labs is renewing the blockchain platform ‘Flow’ launched in September last year to update CryptoKitties.
UFC game to be released in 2020
According to Gharegozlou, the new format, scheduled to be released later this year, will be able to meet the demands of thousands of MMA fans.
According to the company, ‘UFC on Flow’ offers fans a unique experience. According to the note, they will even be able to purchase limited edition items through digital asset trading.
According to the publication, Tracey Bleczinski, UFC's global vice president of products also left a message:
"The UFC is proud to be an innovator in sports technology, and (the blockchain) is another way to provide our fans with the best entertainment experience," the executive told the magazine.
Still according to Dapper, Flow is a general purpose blockchain. The company said it was made for developers to create products of all types enabled for encryption.
UFC fans are some of the most loyal and passionate in the sports world. That makes the blockchain experience the next natural step in the franchise, Dapper said.
"The UFC is one of the fastest growing sports in the past decade, with 314 million fans and global fighters in more than 35 countries," he added.
According to the company, they include, for example, markets, messages, micropayments, licensing, loans, stablecoins and trading, the company wrote.
UFC and cryptocurrencies
In December 2018, the Litecoin Foundation was one of the master sponsors of UFC 232, the last event of that year that took place in Los Angeles, California (USA).
At the time, in addition to the litecoin logo being displayed on the screen of The Forum arena, in Inglewood, the design also occupied the main space in the octagon – in the center.
In January of the same year, Canadian fighter Rory MacDonald also struck a sponsorship deal, which led him to wear sportswear with the Dash logo on Bellator, the industry's second largest company.
As found out at the time, MacDonald has been on the cryptocurrency scene since 2014, when his trainer, Firas Zahabi, first introduced him to bitcoin.
The sponsorship was then approved by the Dash network's master nodes and donations reached 320 DASH, about US $ 271,000 at the time.
Brazilian is a fan of UFC and games
The online gaming industry is one of the fastest growing sectors each year. MMA too. In Brazil there are at least two UFC events per year and also Bellator events.
According to a Reuters survey last year, Brazil is champion in spending on online games. According to the study, the country moves about R $ 5 billion per year.
Still according to the survey, games are currently the most popular form of entertainment in the world. They even generate greater revenues than cinema, television and the recording industry.
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