“Verify” responds to the rise of AI
On the 9th, major US media company Fox Corporation, in collaboration with Polygon Labs, which promotes the development of the Polygon (MATIC) network, released the beta version of its blockchain-based media platform “Verify” to the public.
Verify is an open source protocol for proving the origin of content, which is also compatible with the rise of artificial intelligence (AI). Built on Polygon PoS. Polygon Labs commented:
The rise of AI tools and AI-generated media has made it difficult to distinguish truth from lies. Proving the origin and authenticity of specific content is more important than ever.
News providers can prove their origin by registering their content with Verify. Each piece of content is cryptographically signed on-chain, and readers can use Verify’s tools to identify content coming from trusted sources.
Fox Corporation launched a closed beta version of Verify last August. To date, 89,000 pieces of content from Fox News, Fox Business, Fox Sports, and Fox TV affiliates have been registered with Verify.
Fox Corporation is a leading news, sports, and entertainment company in the United States. The Television Division produces and distributes programs for 29 television stations and digital platforms.
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What is Polygon?
A project that provides a development framework to address Ethereum’s scalability issues.
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Also planning content transactions with AI companies
Verify was developed in-house by Fox’s technology department. The protocol has been open sourced, allowing the public to contribute to and fork the source code.
Media companies will also be able to register various content such as articles, audio, images, etc. and grant usage rights to the AI platform for commercial opportunities.
After the content’s origin is verified by Verify, companies can license it to various AI platforms that need the content to train the large-scale language models (LLMs) that power apps like ChatGPT.
In a move related to media and AI, media giant Axel Springer last December signed a multi-year agreement with OpenAI, the provider of ChatGPT, to provide summaries of news content to ChatGPT users.
Meanwhile, in the same month, the New York Times filed a lawsuit against OpenAI and Microsoft. The lawsuit alleges that the Times is illegally using copyrighted material to develop artificial intelligence products that compete with the Times.
OpenAI fired former CEO Sam Altman and others in November last year. After that, OpenAI’s largest shareholder, IT giant Microsoft, accepted them.
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