Square Enix x STEPN
Square Enix Co., Ltd. and Blockchain Entertainment Business Division Manager Keisuke Hata and “Find Satoshi Lab” Yong and Ron co-founders, who develop and operate the fitness app “STEPN” and the new NFT marketplace “MOOAR”.
The theme of the talk was “Future Life Changed by Blockchain Games”. It will be held at the international stage on the 7th floor of Building B from 16:15 to 16:35 on 7/25 (Tue.).
Yuki Wakiyama, CEO of the NFT loyalty platform “BeyondClub”, will serve as the moderator and facilitator.
Joined Square Enix Co., Ltd. in 2012 and worked as a technical director for smartphone game or content development. After that, he was transferred to the business department responsible for negotiations related to each platform and external negotiations, and experienced the department head.
Co-founder of AI (artificial intelligence) and blockchain technology development studio “Find Satoshi Lab”. He has created content such as the innovative Web3 fitness app “STEPN”, the NFT marketplace “MOOAR”, and the cutting-edge multi-chain decentralized exchange (DEX) “DOOAR”.
Square Enix is Japan’s largest game company with IP (intellectual property rights) such as Dragon Quest and Final Fantasy series.
Square Enix President Yosuke Matsuda stated in his January 2022 New Year’s remarks that he would like to incorporate decentralized games such as blockchain games into his portfolio.
connection:Square Enix to start full-scale blockchain game business
As of 2023, in addition to developing the first NFT art collection “SYMBIOGENESIS” with new IP (intellectual property), it is still fresh in my memory that in April of this year, we launched “Million Arthur”, a collection of NFT digital stickers jointly developed with doublejump.tokyo Co., Ltd., which supports NFT business using blockchain technology, and received a great response.
In smartphone games, the location information game “Dragon Quest Walk” jointly developed with Colopl has been a big hit, and will celebrate its 4th anniversary in September 2023.
STEPN is a representative Web3 fitness app that introduces the dual token economic zone of crypto assets (virtual currencies) GST/GMT.
There are many Japanese users, and it triggered the “Move2Earn (M2E)” boom that makes money by walking, but on the other hand, due to the explosive increase in the number of users and its spread, the value of unique tokens and digital assets fluctuates wildly, resulting in speculative price movements.
In April 2022, “STEPN” collaborated with the major domestic sports brand “ASICS”, and in August of the same year, partnered with Spanish professional soccer club Atlético Madrid. Furthermore, in May 2023, they announced a collaboration with the popular Japanese anime “Ghost in the Shell SAC_2045” and sold a limited collection of NFT (non-fungible token) digital shoes.
connection:What is the vision of “STEPN” | A carbon-neutral world built by green Web 3.0
The operating company Find Satoshi Lab (FSL) announced in July this year the launch of the Web3 social game “Gas Hero” using the same governance token “GMT” as STEPN.
connection:STEPN operator Find Satoshi Lab launches Web3 game “Gas Hero”
Under such circumstances, Yawn Rong, the founder of “STEPN” who has made great achievements in Web3 game development, and Keisuke Hata, the producer of Square Enix, a major domestic game company that is serious about entering blockchain (BCG), will be held for the first time at the international conference “WebX”, and it is attracting a lot of interest from people in the global game industry.
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